The Business Plan: Marketing Tactics - April 25, 2019 Thursday, April 25, 2019
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Rescheduled from  Thursday, March 25 to Thursday, April 25, 2019

The Business Plan: A Hands-On Series

Session #3: Marketing Tactics

Guest Speaker: Elena Fordham - Founder and Principal, Beveridge Marketing

Elena Fordham is a marketing communications and event specialist with 13+ years' experience creating strategic programs that build customer awareness, strengthen brand loyalty and drive revenue. Her most recent work includes managing PR for Union Station retail and events and two new restaurant chains, Union Chicken and Amano. 

Prior to that, she launched a Schedule 1 federal bank; managed media relations for a startup tech company and separately, a data breach class action lawsuit within the healthcare industry. 

Since launching Beveridge Marketing, Elena has created profitable customer demand for SMEs and startups spanning destination, hospitality, banking, law, tech and fashion sectors both for consumer and B2B brands. 

Beveridge Marketing provides customer-centric creative solutions for profitable consumer and B2B growth. For more information, please visit:

About The Business Plan: A Hands-On Series:

Do you have a business idea or are you an existing business trying to redefine your plan? The Business Plan: A Hands-On Series will help fill in the gaps. Series topics include:
  • Business Plan Development
  • Branding & Marketing
  • Financial Models for Business Management
  • Customer Relationship Management
  • Social Media
  • Storytelling to Engage Customers
  • Protection of Information / Cyber Security

Members, please log in to register. Call the Chamber office at 905-727-7262 if you require assistance or to register as an Ultimate Networking Card holder if you belong to another Chamber or Board of Trade and possess the card. 

*Photography / Recording Disclaimer* The Aurora Chamber of Commerce reserves the right to photograph/record its events. Event photographs/recordings may be used for a variety of purposes in assorted mediums, including but not limited to the Chamber's website, social media, electronic communications, and publications. By participating in any of our events, you understand and acknowledge that your photograph/recording may be taken and used at the Aurora Chamber's discretion.

Sale Ends: 04/25/2019
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Sandra Watson