Founded in 1970 by school teacher-turned-entrepreneur, Jay Martin, The Juice Plus+ Company has been driven by the same goal since day one: to inspire healthy living around the world. Over the company?s 40-year history, we have chosen to only sell products that create a real difference in the health and safety of those who purchase them ? whether that was fire detectors that saved people?s lives in the ?70s, purifiers that cleaned people?s air and water in the ?80s or nutritional products and food-growing systems that enhance people?s health and well-being today. As the Juice Plus+ company thrives, our Core Beliefs continue to set the tone for our success. We stand on the following principles: LONGEVITY: Since our founding, we have focused on being good stewards of the long-term well-being of our customers, our representatives, our employees, and our partners. AUTHENTICITY: It?s in our DNA to say what we do and do what we say in all our relationships. QUALITY: We strive to deliver premium and sustainable products and services for our customers and our employees. COMMUNITY: Healthy living takes more than a healthy body; it takes a community of like-minded friends with a common purpose. We call this the Juice Plus+ Family. To do our part for those in need, we give back through the Juice Plus+ Foundation. SIMPLICITY: We try to make everything as simple as possible ? from maintaining good nutrition to running a strong business. BEING APPROACHABLE: We openly share our Core Beliefs and welcome feedback on our mission, products, services and our company. Located in Collierville, Tennessee, a suburb of Memphis, The Juice Plus+ Company has evolved from a small, direct-sales company into a highly profitable, multimillion dollar company operating in more than 20 countries, and now stands at the forefront of the health and wellness industry. Learn more about the Juice Plus+ Virtual Franchise, a unique, customer-centered, person-to-person marketing approach.