Award winning, multidisciplinary designer Mardi Najafi has been immersed in the world of design for over 25 years. From Paris to New York and Toronto, his experience bringing branded retail environments to life spans both small businesses and Fortune 500 brands such as Coca-Cola, Adidas, Swatch, Virgin Mobile, Penguin Shop, and Versace. With a passion for creating unique, immersive moments with unexpected details, Mardi continues to transform the retail experience as Vice President, Retail Strategy and Design at Figure3. An accomplished speaker, educator, and panelist, he enjoys sharing his knowledge, and is actively committed to industry innovation and mentorship through his volunteer work with various professional design advisory committees and higher education institutions. Mardi is currently the President of Retail Design Institute Canada.