From 1997 to 2007 Peter Frise held the Chrysler Canada/NSERC Senior Industrial Research Chair in Mechanical Design at the University of Windsor.  He spearheaded Windsor's program in Automotive Engineering (Canada's first such program), and created a bridge between academe and the industry.  As an educator, he was one of the first Canadians to receive the SAE Teetor Engineering Education award. Since 2001 Frise has been CEO and Scientific Director of AUTO21 which is Canada's national automotive research program. AUTO21 brings together researchers at more than 40 universities to do applied research with over 120 industry partners on the future automobile.