Since 2016, I have owned Stroll magaine franchises in the Richmond area. My team and I first published Windsor Living, the 60-page private monthly social publication for Windsor Farms for 5 years (2016-2021), and in 2019, I added our 2nd franchise, Stroll Salisbury & Rosemont. In the Richmond area, Stroll has hand-picked three affluent neighborhoods which each feature their own private neighbor content each month on beautiful, glossy, perfect-bound, heavy stock befitting a luxury magazine for Salisbury & Rosemont, Tarrington on the James, and Hallsley. Stroll is owned by The N2 Company (AKA N2 Publishing), and we are the often immitated, but never duplicated original neighborhood magazine since 2004. We publish 550 publications for affluent neighborhoods nationwide in 50 states and are in the Inc 5000 Hall of Fame for being one of the fastest-growing private media companies in the US.Our residents live within some of the most sought-after demographics in the area, so they tend to get bombarded with every type of advertising imaginable. However, our affluent, very social neighbors pass almost all business via word-of-mouth referrals, so our social program is hyper-local, hyper-engaged, and includes a 5-tiered approach:
How Stroll Puts Your Business in the Hands of Affluent Homeowners
The Mailed Publication (print)
Stroll is a luxury newsletter written exclusively by, for, and about homeowners in each of our affluent neighborhoods. We mail the beautifully-designed magazine to residents for free each and every month full of stories about featured families, precious pets, neighborhood events, and more. Fresh new content is delivered free of charge via USPS into every home in the neighborhood each month, and our sponsors love that their ads featuring neighbor testimonials get to be seen each month among neighbors’ own stories, so they know it’s getting read. Our neighbors love that their privacy is respected within their neighborhoods and not shared in a large radius of the community. Hence, there is a higher engagement level with our readers since they themselves produce all the content each month.
Digital Advertising (digital)
For every printed ad that appears in our magazine, we create a custom digital mobile and display ad to strategically remarket our sponsors' businesses to the same residents. This provides a unique touchpoint linking to sponsors' website sor Facebook Business Pages – bringing additional awareness (and eyes!) to our advertising partners.
Social Events (in-person)
We’re building community beyond the pages through our exclusive events meant to bring local business partners face-to-face with influential Stroll residents. We know genuine connection makes for a more meaningful experience – and that goes for meeting future clients and building connections through our networking events.
Social Media (digital) https://www.instagram.com/strollsalisburyrosemont/ https://www.facebook.com/StrollSalisburyRosemont
Our robust social media program engages our audience and strategically shares posts and news from our business partners as well. Our sponsors share short videos to post on our pages and feeds on behalf of their businesses.
Networking & Online Advocacy (print & digital)
As the Area Director of Stroll Salisbury & Rosemont, I am personally out in our community networking and advocating for our partners. If someone is asking about a provider in their industry, online or in person, our team will be there to point them in our sponsors' direction. This means more local residents in their corner are willing and happy to pass our sponsors' names along through word-of-mouth marketing.
If you have an interest in being considered as a preferred vendor in one of our neighborhoods, please reach out to me. I'll be happy to meet with you about your goals and show you what our amazing residents love about sharing their lives with our sponsors within the pages of their own magazine, social events, and social media.