Adam Sonnhalter and Jack Mencini began Maximum Value Partners (MVP) back in 2003 as a business coaching practice dedicated to small businesses. The duo takes a different approach to coaching, employing their MVP Playbook—featuring the 7 Keys to Success and the 3 Circles—while helping small business owners get unstuck from the endless “how” questions that come with running a business. This formula has elevated the games of business ranging from landscapers to IT consultants, body shops to marketing firms.

Since their inception, MVP has worked with hundreds of small businesses with a myriad of issues: improving efficiency, increasing profitability, defining management structures, buying/selling a business, preparing for transitions and more.