NHLA and STR, the global leader in hotel data and performance benchmarking, are pleased to offer special introductory rates for STR products and services to all of our members. For nearly 30 years, STR has worked hand in hand with the hospitality industry to provide complete, confidential, comprehensive and customized data. Hoteliers use the STAR Report to gauge their competition, benchmark performance and identify ways to increase their revenue. All major chains and thousands of independent hotels already participate with STR.