Main Street Collierville is the heart of Collierville, thriving with family-friendly events, shopping, great restaurants and an enriched southern history. Membership to MSC ensures the continuation of events and beautification/preservation of our historic square and supports our 4-point approach to preserve and enhance the Town Square Area. preserve and enhance the Town Square Area as the the Heart of Collierville; That communicates a sense of community pride, heritage, and small town wholesomeness; and provides for a successful community