Mothers have always been powerful women within the household, but for decades corporations overlooked the power of mothers as product developers, consumers and influencers. Though mothers control 85% of household purchases and have a spending power of $2.4 trillion, three out of four moms still say companies have no idea what it’s like being a mom.
In recent years, awareness within consumer products companies has increased. Fifty-five percent of millennial moms are asked for their opinion about purchase decisions, compared to 39% of total moms. It’s no wonder more than 22 million millennial parents live in the U.S., with about 9,000 generation Alpha babies born to them each day.
The Mom Complex is at the forefront for moms as one of the nation’s leading experts on modern motherhood. TMC is a trusted consultant to leading Fortune 500 companies including Walmart, Kimberly-Clark, Unilever and Johnson & Johnson, helping them develop better products and services to make the lives of mothers easier, while driving bottom line growth. Their sought-after research and expertise has been featured by The New York Times and the Wall Street Journal.
The Mom Complex offers a myriad of services for organizations looking to better understand the mother as a consumer, employee and overall human being. Their unique and proprietary research tools are helping brands understand the consumer buying experience, brand touch points, media ads, digital experiences, managing finances and social behavior.