In 2013, our designer and founder, Ayana, participated in the emerging designers competition of Birmingham Fashion Week. During this time, she knew she wanted to have her own line, however, coming up with a name gave her pause. months went by and once she began preparing for her senior show, the name came to her. Am.A-line Collections.The idea behind the name first came from incorporating Ayana's initials, AMA, with a play on punctuation. She wanted to demonstrate the brand would not be one line but a collection of lines, or rather a multitude of collections. under on umbrella, there could be ...