Postal Boot Camp
Presented by MFSA and PINE
April 20
8:15 a.m. – 4 p.m.
This event has SOLD OUT. Contact Christine at PINE to be notified if we repeat this event in the fall.
You’ve helped create a beautiful multi-channel campaign for a client. The piece is printed with VDP, PURL’s and QR codes, the email template is ready, and the website is done. Now it’s time to mail it.
You have the staff and the equipment – but are they prepared?
Do you know all the current postal regulations – like tabbing requirements? What about IMb? What steps can you take to save money? Do you know what missteps would cost you dearly?
Your value as a mailing partner is being able to assure your customers their mail piece is receiving the highest level of service while paying the lowest possible rate. How do you accomplish this? Discounted Mailing is all about understanding the rules and regulations of the USPS.
This intensive one-day workshop is a great way to educate new employees or as a refresher for veterans, about mailing and postal regulations. It’s a must-attend event for any company that has recently moved into, or is expanding into mailing services.
Here is a list of what will be covered during the Boot Camp – the instructor will customize to suit the needs of the audience.
- Meet your Un-Controllable Business Partner – The USPS
- Discounted Mail – The Incredible Bulk [How work sharing earns discounts]
- Speaking Postal – BMC, SCF, NCOA, CASS, DPV…Huh? [Understanding USPS Acronyms]
- Overview of the different classes
- Impact size has on rates and processing costs
- The importance of address quality
- Those funny little lines – what do they do? [Barcodes and the IMB]
- What do you mean mail isn’t sorted by hand anymore? [Automation and mail processing]
- Data, Data, Data [The driving force behind successful mail]
- Presort – Why do we have to do all the work [Overview of how presort works]
- Win an award vs. Pay less postage – it’s your choice? [The relationship between mail piece design and postage costs]
- Postal and industry resources will be provided
Postal Boot Camp is facilitated by
G.P. “George” Heinrich – aka The Postal Professor, who has been in the mailing industry more than four decades. Along with owning two successful direct mail companies, he has served in leadership positions for some of the most respected graphic communication corporations in the country. Recognized as a postal authority, George is a frequent speaker at industry related conferences providing insight on the relationship between mailers and the US Postal Service. He is an active member of MFSA, MSMA, PIA and the current Industry Co-Chair of the Denver Postal Customer Council.
Workshop Cost
MFSA or PINE Member
First attendee - $250
Each additional attendee from the same company - $125 each
Non-member
First attendee - $400
Each additional attendee from the same company - $200 each
The workshop fee includes attendee binder with materials, beverages throughout day, continental breakfast and lunch.
Cancellation Policy:
Cancellations will be refunded in full, provided the registrant cancels before March 23, 2012. Cancellations received between March 23 and March 27 will be refunded 50%. Cancellations received after March 28, 2012 and no-shows will not be refunded. Substitutions are allowed at any time.
Questions?
PINE members: 508-804-4152
MFSA members: 703-836-9200